In conversation with Sofie, founder of The Flower Farmer magazine
Can you tell us a little about yourself, the magazine, and where you’re based?
Hello! My name is Sofie and I’m the editor and founder of The Flower Farmer magazine. I also run a flower farm in Worthing on the south coast, growing flowers from our garden.
I used to rent a one-acre field from a local farmer, but life changed – we had children and moved house – and now the ‘farm’ is tiny: just 200 square metres. It suits us brilliantly while we have little children at home and has shown me just how much can be achieved in a small space.
Who’s your ideal customer? - let me know who you like working with and who you want to read the magazine
The new magazine is for anyone who grows, sells, uses or loves British-grown flowers. It is, simply put, a celebration of us as an industry - a platform where we can showcase our collective brilliance and share lots of ideas! The first issue has nearly 20 contributors including Georgie Newbery (Common Farm Flowers), Rachel Siegfried (Green & Gorgeous) and Roisin Taylor (Verde Flower Co), is 64 pages long and full to the brim with inspiration, motivation and comradeship for all who care about this industry.
What changes have you seen, and do you see coming ahead in British Flowers?
The future is very bright for British-grown flowers. I think we’re currently in a transitory process of getting our flowers more ‘out there’. Sustainability and provenance when it comes to flowers is not yet commonplace in the public eye, and it’s an exciting time to be part of the movement sharing the knowledge that beauty needn’t cost the Earth.
What are you most excited about in 2026
For me, I’m looking forward to connecting with lots of flower farmers and industry voices across the country as the magazine evolves, I’m looking forward to working with my own flowers again in just a few weeks, and I’m very excited about having little lisianthus seedlings to keep alive all the way through to harvest time!
‘Pre-orders for Issue 1 of the magazine close on 14th Feb 2026 - get your copy at www.theflowerfarmermagazine.co.uk and follow along the journey on Instagram @theflowerfarmermagazine’